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THOUGHT LEADERSHIP:
SELECT CONTENT & SPEAKING ENGAGEMENTS

"Control Your Company's Online Narrative: Re-Thinking Paid Media" by Melissa Stone explores strategies to optimize paid media and enhance digital marketing effectiveness.

Control Your Company's
Online Narrative: Re-Thinking
Paid Search with Google >>

LinkedIn

February 2023

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Create Brand Loyalty by Humanizing the Digital Experience: 3 Tips to Retain Your Customers >>

Entrepreneur magazine

December 2021

Entrepreneur Magazine: There's No Such Thing As Business as usual this holiday season by Melissa Stone

3 Tips to Enhance Your Brand's Online Revenue >>

Entrepreneur magazine

December 2020

"3 Ways to Fuel Your Digital Media Growth in 2023" by Melissa Stone provides actionable strategies to drive digital media success and expand business growth.

3 Marketing Strategies You Can't Ignore to Fuel Your
Digital Media Growth in 2023 >>

Entrepreneur magazine

January 2023

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3 Marketing Tips to
Increase Enrollment Rates
for Pre-College Programs >>

Entrepreneur magazine

May 2021

Building for the Metaverse Today explores how businesses can use Augmented Reality as a first step towards the Metaverse to engage audiences.

Augmented Reality Videos: Building for the
Metaverse Today >>

Meta (Facebook) for Business

September 2022

Entrepreneur Magazine: Three Tips to Re-Engage Isolated Consumers by Melissa Stone

3 Tips to Re-Engage
with Isolated Consumers >>

Entrepreneur magazine

February 2021

Melissa Stone of Eastend Marketing as a guest lecturer with CEOs of Ellevate Network (Kristy Wallace) and Ametros as part of Fordham Business School presentation

Guest Lecturer with CEOs of Ellevate Network and Ametros >>

Fordham School of Business

October 2020

Presentation with American Marketing Association, Boston (AMA Boston): A Conversation with NIC+ZOE: How to Adjust to the New Retail Landscape featuring Melissa Stone, Taal Raachamimov, and Kerry McClean

How to Adjust to the
New Retail Landscape >>

American Marketing Association, Boston

August 2020

American Marketing Association, Boston (AMA Boston) article by Melissa Stone - Necessity Urges Entrepreneurs to Innovate

Necessity Urges Entrepreneurs
to Innovate >>

American Marketing Association, Boston

May 2020

American Marketing Association, Boston (AMA Boston) article by Melissa Stone: Branding in the Age of the Coronavirus: Build Deep Connections through Authentic Empathy

Build Deeper Connections through
Authentic Empathy >>

American Marketing Association, Boston

April 2020

American Marketing Association, Boston (AMA Boston) article by Melissa Stone - March Madness: How Brands Can Refine their Messaging Strategy during Coronavirus

March Madness:
How Companies Can Refine their Messaging Strategy during Coronavirus >>

American Marketing Association, Boston

March 2020

The Princeton Review article by Melissa Stone (for Eastend Marketing's client, Wellesley College) - Where Are the Young Women in STEM? Make Your Mark in High School

Where Are the Young Women in STEM? Make Your Mark
in High School >>

Princeton Review

February 2020

Princeton Review article "Invest in Yourself" highlights strategies for personal growth, career development, and maximizing your college investment.

Own Your Power:
Invest in Yourself Now >>

Princeton Review

January 2020

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